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    Staff Directory

    Dr Iona-Yuelu Huang

    BA, PgDip, PgC in Professional and Higher Education, MBA, PhD, FHEA

    Senior Lecturer

    Photograph of Iona-Yuelu

    Teaching duties

    • Strategic Management for International Agribusiness
    • Applied International Business
    • Research Methods 
    • Honours Research Project
    • Masters Research Project
    • PhD supervision

    Research interests

    • Governance of supply chain
    • Agribusiness decision making and innovation adoption
    • Economic impact of agri-tech and innovation.
    • Sustaianble business model and food waste management
    • International business 
    • Pedagogical research on teaching research methods

    Interests in research methods

    • Systematic evidence synthesis
    • Quantitative research design and data analysis including advanced analytics and structrual equation modeling using AMOS, pls-SEM, SPSS modeler
    • Qualitative research design and data analysis including thematic content analysis, text analytics and Qualitative Comparative Analysis (QCA)
    • True cost accounting (including e-LCA, LCC and S-LCA)

    Professional Memberships

    Dr Huang is the CEBA expert in the fields of business management and economics. Dr Iona Huang undertakes systematic reviews in areas such as economic impact of agri-tech (for example, precision farming and agricultural robotics), innovation adoption, rural development policy, rural entrepreneurship, business models, and agri-food waste management.

    Academic Department: Food, Land and Agribusiness Management

    Tel: +44 1952 815156

    Office: JAF46 Jubilee Adams, Tudor Lodge and NW Building

    Research profile:

    Publications

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    is a joint repository for research outputs designed to capture the work of individuals and institutions who are Members of GuildHE.

    Other publications

    • Huang, I.Y., James, K., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, N., Pinitjitsamut, M., Yamklin, S. and Lowenberg-DeBoer, J. (2023) Agroforestry Systems 97(3), pp.335-354.
    • Corsair, J., Baker, S.,Huang, I. Y., Behrendt, K., and Hill, N. (2023)
    • Huang, I. Y., Hill, N., Behrendt, K., Hurford, S., Dunkley, S., and Baker, S. (2022)
    • Amandeep, K. P., Huang, I. Y., Behrendt, K., and Baker, S. (2022) Horizon Market Intelligence, AHDB April 2022
    • Huang, I.Y., Manning, L., Wood, V., James, K.L., Millington, A., Grigoriadis, V. and Ward, S. (2022) British Food Journal Vol. 124 No. 10, pp. 3201-3219.
    • Thamthanakoon, N., Huang, I.Y., Eastham, J., Ward, S. and Manning, L. (2022) British Food Journal 124(1), pp.331-349.
    • Raimo,V., Huang, I. Y. and West, E. (2021) International Higher Education Spring Issue No. 106
    • Huang, I.Y., Manning, L., James, K.L., Grigoriadis, V., Millington, A., Wood, V. and Ward, S. (2021) Journal of Cleaner Production 285, p.125484.
    • Huang, I. Y., Williamson, D., Lynch-Wood, G., Raimo, V., Rayner, C., Addington, L. and West, E. (2020) Studies in Higher Education
    • Raimo, V., Huang, I. Y. and West, E (2020)
    • Pinitjitsamut, M., Yamklin, S., Thamthanakoon, N., Rattanamanee, R., Pinitjitsamut, P., Lowenberg-Deboer, J., James, K, and Huang, I Y. (2019) Food & Farming Future (Research Notes)
    • James, K., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, R., Pinitjitsamut, M., Yamklin, S., and Lowenberg-Deboer, J., Huang, I Y. (2019) Food & Farming Future (Research notes)
    • Huang, I. Y., James, K., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, R., Pinitjitsamut, M., Yamklin, S., and Lowenberg-Deboer, J. (2019) On-farm diversification of rubber farming and its economic impact: A systematic qualitative synthesis of empirical evidence International Network for Economic Research and the Global Institute for Agri-Tech Economics - INFER Workshop on Agri-Tech Economics
    • Pinitjitsamut, M., Yamklin, S., Thamthanakoon, N., Rattanamanee, R., Pinitjitsamut, P., Lowenberg-Deboer, J., James, K, and Huang, I. Y. (2019) Diversification activities practiced by rubber farmers in Southern Thailand: A linear programming model for economic optimisation International Network for Economic Research and the Global Institute for Agri-Tech Economics - INFER Workshop on Agri-Tech Economics
    • Joseph, O., S. and Huang, I. Y. (2017) Factors influencing crop farmers’ entrepreneurial behaviour in Botswana The Institute for Small Business and Entrepreneurship (ISBE) Conference, Belfast, 8-9 November 2017 (Presentation)
    • Huang, I. Y., Hong, J., Rayner, C. and McElwee, G. (2016) Chinese silk farmers’ values, entrepreneurial orientation and entrepreneurial behaviour (Poster and presentation, presented at 26th IFAMA World Conference, Arhus, on 19 June 2016)
    • Jiang, H., Huang, I.Y. and McElwee, G. (2016) Entrepreneurial orientation, social values and Chinese subsistence farmers’ entrepreneurial behaviour The Institute for Small Business and Entrepreneurship (ISBE) Conference 30 November 2016
    • Huang, I. Y., Raimo, V., West, E., Williamson D., Gary L., and Addington L. (2015) Efficacy of institutional and national regulatory frameworks for international education agents in three countries Australian International Education Conference (AIEC) in Adelaide, Austrialia (6-9 October 2015)
    • Raimo, V. and Huang, I. Y. (2014) Overseas agents: Maximising the benefits for your institution International HE Forum in London, 20 October, 2014 (Presentation)
    • Raimo, V., Humfrey, C. and Huang, I. Y. (2014) British Council

    Modules

    You can contact Dr Iona-Yuelu Huang if you would like to discuss any of the following course modules:

    Contact

    Enquiry

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